The startups are screened on the basis of business model, Minimum Viable Product (MVP) status, Target Addressable Market (TAM) Size and other metrics and passed through Investment Committee (IC). After the screening the few selected start-ups get through the incubation program

In incubation program the selected start-ups undergo a detailed program covering workshops on areas such as product development, scaling up, digital marketing, etc to help them establish their business from ground up. The start-ups are also provided with funds to help them establish their base.

After 12 months the start-ups exit the program but continue getting the post incubation support